yahya abdul-basser.
@THELIFEOFYAHYA · NEW YORK
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Resume

Designer, creative director and content producer who pairs operational discipline with a strong visual and cultural instinct.

Experience

  1. Principal / Lead Creative

    Lunar Lighthouse · New York, NY

    June 2019 – Present

    • Run a creative studio delivering brand strategy, content production and creative direction, managing the full cycle from concept through editing and delivery with freelance editors and designers.
    • Create and distribute short-form video and social content, building a platform of 30,000+ followers and 6.5M+ views across Reels, TikTok and YouTube.
    • Art-direct cover art and visual identity for my own releases and other artists.
    • Direct and edit campaign video for NYC-DSA candidates, including a walking-interview piece for Aber Kawas (2026).

    Design + ContentCampaigns + Partnerships

  2. Product & Data Analyst

    ScholarComp · New York, NY

    June 2025 – Sept 2025

    • Designed AI-powered workflows and prototypes, integrating emerging AI tools into content and product processes.
    • Wrote the product brief and UX direction for results, rankings and student profiles on a K–12 academic competition platform.

    Product + PM

  3. Project Manager

    Straightway Ethical Advisory · New York, NY

    March 2024 – June 2025

    • Owned client engagements end to end (scopes, timelines, deliverables) as the primary point of contact, coordinating cross-functional teams from kickoff through delivery.

    Product + PM

  4. Business Analyst

    Acutis Diagnostics Inc. · Hicksville, NY

    May 2022 – April 2023

    • Managed cross-functional product launches across R&D, Sales and Logistics, owning roadmaps, timelines, budgets and stakeholder communication.
    • Led the shift from waterfall to agile and built the process documentation that let the work repeat.

    Product + PM

  5. Business Development & Creative Strategy Fellow

    LaunchGood · New York, NY

    July 2020 – Sept 2020

    • Designed fundraising campaigns and creative strategy for nonprofit clients, supporting campaigns that raised up to $250K and building influencer partnerships to expand reach.

    Campaigns + PartnershipsDesign + Content

Education

Cornell University

BA, Psychology (Social Psychology & User Experience) · 2021

Skills

Creative + Content

  • Art direction
  • Short-form video editing (Premiere, CapCut)
  • Adobe Creative Suite
  • Figma
  • Canva
  • Content strategy
  • YouTube + short-form publishing

Product + PM

  • Asana
  • Notion
  • Jira
  • Confluence
  • Agile / Scrum
  • Roadmapping
  • Budgets
  • Vendor + freelancer coordination
  • Content calendars

Digital + AI

  • Instagram / TikTok / YouTube
  • Mailchimp / HubSpot
  • AI-native workflows (LLMs)
  • HTML / CSS
  • SQL